SBGA on Accepting Gift Cards at Your Business

Gift cards inherently drive more customers to your business. When you offer gift cards, your existing clients purchase them for friends and family so they too may engage in your offerings, and as a rule, people that receive gift cards are led directly through your business’s door to use them.

Oftentimes when people use a gift card they spend more money than the gift card amount at your business. If someone has a gift card for $25 to your business, spending an extra $25 above that will seem like nothing to them – it seems like a deal because they’re getting $50 worth of goods for $25. This in turn puts more money in your pocket while creating new clientele.

When you offer gift cards, you leverage the power of future money today. To start growing your profits with gift cards, all you have to do is provide the physical card – your new customers will take care of the rest.