Sometimes the hardest part of running a business is getting
customers through the door, which is why business owners spend so much money on
advertising. One very simple,
profitable, and low cost way to advertise your business is through gift cards. Not
only do gift cards encourage patronage, but they will also expose your brand to
anyone who happens to see the card.
More importantly, gift cards can instantly increase your
sales. For gift card recipients, these
cards are like free money, and having free money to spend will almost always
bring people in to spend it. Studies
have shown that shoppers using gift cards almost always spend more in the store
than the value of their gift card. Even if they don’t spend their entire card
in one shopping session, people don’t like to leave money unspent. And, if
there are only a few dollars left on their card, customers will return later to
use it, spending more of their own cash and building a habit of repetition that
may turn them into a regular customer.
When you offer gift cards, you will increase foot traffic to
your business as well as sales. In addition, for the small cost of a gift
card program, you’ll get advertising in your customer’s wallets – a small price
to pay for so many benefits.
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