SBGA on Customers Using Gift Cards Spend More

Sometimes the hardest part of running a business is getting customers through the door, which is why business owners spend so much money on advertising.  One very simple, profitable, and low cost way to advertise your business is through gift cards. Not only do gift cards encourage patronage, but they will also expose your brand to anyone who happens to see the card.

More importantly, gift cards can instantly increase your sales.  For gift card recipients, these cards are like free money, and having free money to spend will almost always bring people in to spend it.  Studies have shown that shoppers using gift cards almost always spend more in the store than the value of their gift card. Even if they don’t spend their entire card in one shopping session, people don’t like to leave money unspent. And, if there are only a few dollars left on their card, customers will return later to use it, spending more of their own cash and building a habit of repetition that may turn them into a regular customer.

When you offer gift cards, you will increase foot traffic to your business as well as sales.    In addition, for the small cost of a gift card program, you’ll get advertising in your customer’s wallets – a small price to pay for so many benefits.

SBGA on Accepting Gift Cards at Your Business

Gift cards inherently drive more customers to your business. When you offer gift cards, your existing clients purchase them for friends and family so they too may engage in your offerings, and as a rule, people that receive gift cards are led directly through your business’s door to use them.

Oftentimes when people use a gift card they spend more money than the gift card amount at your business. If someone has a gift card for $25 to your business, spending an extra $25 above that will seem like nothing to them – it seems like a deal because they’re getting $50 worth of goods for $25. This in turn puts more money in your pocket while creating new clientele.

When you offer gift cards, you leverage the power of future money today. To start growing your profits with gift cards, all you have to do is provide the physical card – your new customers will take care of the rest.

SBGA | Small Business Growth Alliance | About

SBGA (Small Business Growth Alliance) was formed with an emphasis on offering products and services that address the needs of merchants and small business owners. Through our partnership with a leading eCommerce services provider, Merchant Services, we deliver access to all major credit card brands and debit card networks through state-of-the-art terminals, applications and internet systems to assist businesses with maximizing their profits.

Our clients receive a single daily deposit of funds from all four major card brands, deposits within 48 hours and a single point of contact for customer service support. Our alliance offers QuickBooks integration services, designed to allow businesses to accept and post credit card payments within their QuickBooks® accounting software and enabling Clients to reduce accounting costs, eliminate the labor associated with double entries and avoid transcribing errors. For more information on SBGA, please visit http://www.sbga.com